Why Musicians Should Embrace Trends: A Guide to Staying Relevant in the Music Industry
Social media platforms have been a part of our lives for a while now, and musicians and artists worldwide are using them to promote and sell their music. Today, social media is often seen as "trendy." But what exactly is a trend, and why should musicians pay attention to them?
What is a Trend?
A trend is something that gradually or even quickly rises in popularity and stays relevant for an extended period. However, not everything that gains attention is a true trend. If it fades away quickly, it's more likely a fad.
Take the fidget spinner as an example: while still around, its popularity has significantly waned. When was the last time you saw one featured in a social media ad?
In the music industry, staying aware of trends can help musicians stay ahead and shape their careers. Let’s break down some key trends that can impact your success.
Technology Trends
Photo by Tracy LeBlanc
Keeping up with technology is crucial for knowing where to release and promote your music. If most of your fans are on Instagram rather than Twitter, it makes sense to invest in Instagram ads.
When the 8-track was replaced by cassettes, and later CDs, it was only a matter of time before streaming services dominated the scene. Stay in the know and always adjust.
Example: The introduction of iTunes and the ability to purchase singles instead of full albums led to a rise in one-hit wonders. Fast forward to today, and streaming services have taken over. So, think twice before investing heavily in a platform that might be outdated in a few years.
Economic Trends
Economic conditions can influence the decisions musicians make, particularly when it comes to touring and setting merchandise prices.
Example: Gas and hotel prices fluctuate based on the economy, so being aware of these trends can help you avoid unexpected financial losses while on tour.
Political Trends
Changes in political policies can affect the music industry, especially in terms of how musicians promote themselves.
Example: A ban on platforms like TikTok could significantly alter how artists connect with their audiences. Staying informed about political shifts can help you prepare for such changes in advance.
Social Trends
Social trends relate to your fanbase's demographics, such as the average age of concertgoers. Knowing who listens to your music and where your genre is trending can help you plan performances and marketing strategies.
Example: When Stranger Things reignited interest in Metallica’s music, some musicians embraced the trend, adapting their content to appeal to younger audiences discovering heavier music. Others, however, chose not to. It’s all about finding what works best for you.
Key Reminders:
Trends only last as long as they stay relevant.
Not every trend suits every niche—choose those that align with your fanbase.
Do your research to ensure a trend fits with your values as an artist.
Be authentic. Don’t just replicate what others are doing—add your personal touch to make it uniquely yours. Fans will appreciate you for being genuine.
Conclusion
Trends can sometimes be unpredictable, but staying educated and adaptable will help you navigate the ever-changing landscape. If you found this article helpful, check out more of our content and follow Loud and Heavy Booking on social media to support our mission of helping artists succeed!
